The role of public relations in promoting SDGs to governments and society (awareness - support - participation)
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Monday, December 24, 2018

The Institute participated in the first Arab Forum for public relations entitled "The role of public relations in promoting SDGs to governments and society (awareness - support - participation)", which was organized by the Arab Organization for Administrative Development in Cairo during the period 17 to 19 December 2018. The Institute also participated in the workshop associated with the forum on the theme of “Recent trends in managing awareness campaigns between sustainability and seasonality”

Participants discussed several topics that focused on: the role and importance of communication between institutions to reach the maximum awareness of the objectives and requirements of sustainability; effective communication strategies and platforms for presentation and launching of widespread campaigns and the optimal use of different media For the technology in the Arab world and the world; and to highlight the role of media and communication in spreading awareness of the importance of SDGs and support programs

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